FORTUNE and digital artist pplpleasr have introduced the FORTUNE Journalism PleasrFund, a decentralized donor-advised fund run solely on the Ethereum blockchain by Endaoment.
The PleasrFund is devoted to advancing unbiased investigative journalism and applications that foster curiosity in sound reporting and journalistic integrity.
Donations in Ethereum
The fund was initially seeded by a contribution of 214.55 ETH, roughly $165,000 when the contribution was made, representing half of the proceeds from FORTUNE and pplpleasr’s collection of non-fungible tokens (NFTs). This fund will serve the general public curiosity, additional accountability, and transparency by journalism, and contribute to crucial considering and well-informed debate.
In an public sale ending on August 9, 2021, FORTUNE and pplpleasr offered a restricted collection of NFTs primarily based on pplpleasr’s paintings for FORTUNE’s digital “Crypto at a Turning Level” bundle and print journal cowl of the August/September 2021, “Crypto vs. Wall Road.”
A collection of 256 minted NFTs of the quilt have been offered for a hard and fast value of 1 ETH every, and three special-edition NFTs primarily based on the quilt have been auctioned off for 23.1, 45, and 105 ETH, respectively.
“The FORTUNE Journalism PleasrFund is a pure subsequent step for us as one of many first mainstream retailers to cowl decentralized finance and cryptocurrency, and a media firm is pushed by the aim of creating enterprise higher for stakeholders,” said FORTUNE CEO Alan Murray in a press release.
The preliminary beneficiaries of the fund are Report for America/The GroundTruth Mission, Inc., Institute for Nonprofit Information, Committee to Shield Journalists, Inc., and Reporters With out Borders, all of which have been chosen by FORTUNE and pplpleasr in cooperation with Endaoment.
What’s Endaoment?
As the primary absolutely on-chain 501(c)(3) nonprofit group, Endaoment gives greater than 1.5 million organizations with the infrastructure to course of over 150 completely different cryptocurrencies as donations. The scope of Endaoment’s attain has helped introduce the nonprofit neighborhood to the world of crypto.
The FORTUNE Journalism PleasrFund requires that every one recipient organizations adhere to Endaoment’s funding coverage and be U.S.-based 501(c)(3) organizations.
The organizations will obtain an preliminary disbursement of $165,000 from FORTUNE and pplpleasr, and people are invited to contribute to the FORTUNE Journalism PleasrFund both by cryptocurrencies or through PayPal.
Entry to the donation web page for extra contributions, and to the clear donation tracker, could be discovered right here. All funds shall be distributed to recipient organizations in a well timed method, with month-to-month recurring grants ought to the fund have a stability in extra of $25,000 in spite of everything preliminary grants are made.
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